OUT OF HOMES CONTINUED GROWTH IN 2019

NZ Out-of-Home media continues 2019’s spectacular momentum delivering 16% growth over the first half of 2019 vs 2018. Members cite a range of key drivers, including the strong adoption of digital Out-of-Home from new categories, alongside increased spend from traditional category supporters.

Q1 delivered a 16.9% lift in revenue YOY % (total Q1 revenue of $30,141,399) followed by another stellar performance in Q2 with an increase in revenue of 15.7% (total Q2 revenue $33,922,104), as reported via OMANZ members.

Digital continues to play a significant part in this revenue growth with it accounting for 60% (38,037,491) of all revenue.

Commenting on the H1 performance Natasha O’Connor, OMANZ General Manager said; 

“Advertisers continue to embrace the benefits of digital Out-of-Home media with improved relevance, immediacy and audience growth as they prioritise Out-of-Home as a key component of their comms planning and media mix”.

There is no denying the correlation between Out-of-Homes revenue results and its effectiveness.  The latest Nielsen quarterly review shows that Out-of-Home outperforms all media when it comes to the all-important influencing purchasing decisions, making it an increasingly essential part of all media schedules.   

O’Connor continues with, “the rest of 2019 is going to be interesting, as an industry body we remain committed to the delivery of a unified audience measurement tool, continuing to create value for our advertising clients and broadening our membership base to ensure that as a sector we are aligned and supportive of our industry’s key objectives.  We’re not expecting any let up to the current momentum.”