Star Wars: Light Side vs Dark Side

Campaign objective:

To celebrate Disney’s release of the latest instalment in the popular film franchise, ‘Star Wars: The Last Jedi’, QMS NZ launched a dynamic digital campaign powered by the Digilab to entice Auckland’s commuters to choose between the ‘light side’ or the ‘dark side’.

Campaign solution:

To see the full case study results, click here to download the Star Wars: Light Side vs Dark Side Case Study PDF