Maori Language Week 2018

In recognition of Māori Language Week, the Outdoor Media industry displayed a variety of Te Reo Māori themed messages across all digital out of home platforms nationwide.

Using DOOH to its full potential messages changed each day of the week, during different timeslots with location-based elements such as weather and traffic.

This Outdoor Media Industry initiative partnered five key out-of-home owners, including OMANZ Members, oOH!Media, QMS and JCD Decaux, as well as independent companies Go Media and Lumo.

Full results of this effective campaign can be found here.

Te Reo Case Study 1.4.19