Nick Vile, General Manager of Adshel, Appointed Chairperson of OMANZ

News Release, Auckland, 1st March 2018

In a unanimous decision, Nick Vile, General Manager of Adshel NZ has been voted as the new Chairman of the Outdoor Media Association of New Zealand (OMANZ) at the latest AGM.

The move comes at a time when the out-of-home sector has experienced stellar growth over the last two years. Revenue for OMANZ members grew by 18% for 2017, and now contributes over $120 million in revenue to the New Zealand Advertising landscape. Growth in the sector is set to continue in 2018 as OMANZ operators continue to implement plans for further digitalisation, plus continue to add value through advancements in ad tech, audience profiling and data capability.

As a long term advocate of out-of-home media and member of the executive board of OMANZ, Mr Vile is excited to play a role in bringing the direction and vision of the sector to life;

“The out-of-home market has obviously experienced impressive growth over recent years reflecting the investment OMANZ members have made in their respective offerings, but also reflects the increased importance that the medium plays in advertisers’ media channel strategy and communication plans.”

“This increased importance means an increased focus on effectiveness and accountability from the sector, including audience measurement. Along-side Derek Lindsay and the OMANZ Executive Committee, I am 100 percent committed to driving this initiative forward. We have already started the first step in the process of establishing a universally accepted audience measurement solution and we will be making further announcements in that regard over the coming weeks.”

“Additionally, as OMANZ represents the majority of the OOH industry (approx. 85%), we are at a stage where we are increasing our voice and investment on key industry issues. We will continue to liaise with Councils and government organisations to ensure that we are provided with consistent and sensible guidelines for site consents, and take a leadership position on issues affecting the sector.”

Nick takes over from Wayne Chapman who has been Chair of the Association for the last five years.

“I would personally like to thank Wayne for his commitment to the sector over his tenure as OMANZ Chairperson, he has presided over the sector during a period of unprecedented growth, and at the same time lead the evolution of his own business”.

For further information, please contact:

Derek Lindsay, General Manager OMANZ
Tel: +64 21 657 492
Email: derek@omanz.co.nz

Nick Vile, Chairman OMANZ
Tel: 09 377 5595
Email: nick.vile@adshel.co.nz

About OMANZ

The Outdoor Media Association of NZ (OMANZ) is a not-for-profit, professional, cohesive industry body, representing key Outdoor Media display companies who collectively contribute approx. 87% of total out of home advertising industry revenue.

OMANZ’s key focus is to educate and raise awareness of the role of Out of Home media within the community, to build and sustain relations with its key stakeholders, to develop best practice industry standards and to provide services to its members.

OMANZ is governed by a board of directors who are all committed and passionate about raising the profile of out of home advertising in the New Zealand market.

Members of OMANZ adhere to a Code of Practice and abide by the regulatory frameworks in which they operate.

OMANZ media display members: Adshel, APN Outdoor, oOh! Media, Media5 and QMS. For more information about OMANZ, please see www.omanz.co.nz