Outdoor revenue grows 18% for CY 2017 but static sites still account for over half the total revenue

News Release Auckland, 19th Feb 2018

The end of 2017 has seen Outdoor revenue, through OMANZ members, surpass $120 million for the full year, increasing 18% versus 2016. If you compare the growth across two years, the growth is 50% for 2017 vs 2015 and comparing further back 2017 is just over double the revenue 5 years ago.

Breaking a new monthly record November 2017 saw the highest revenue month ever, reaching $12.3 million. Additionally, Q4 2017 was the highest quarter revenue ever recorded at just over $36m, delivering continued growth vs year prior.

The figures, based on OMANZ members only who account for around 87% of the total Outdoor advertising revenue, still show advertising on Static OOH Formats account for 54% of the total year to date revenue, around $65m.

Commenting on the year end Derek Lindsay, OMANZ General Manager said: “Growth in Outdoor revenue has continued to outstrip all other media and as a result we are continuing to see a greater diversity of advertisers and advertising categories. Three of the four top advertisers are Telecommunications companies. Advertisers are clearly recognising that different Outdoor formats can target different groups of consumers with different messages. Although Digital formats have helped to significantly grow the Outdoor market, Static sites remain a distinct media planning opportunity though their unique locations reaching specific audiences”.

View full release with charts

For further information, please contact:

Derek Lindsay, General Manager OMANZ
Tel: +64 21 657 492
Email: derek@omanz.co.nz

Wayne Chapman, Chairman OMANZ
Tel: 09 360 2338
Email: wayne.chapman@qmsmedia.com

About OMANZ

The Outdoor Media Association of NZ (OMANZ) is a not-for-profit, professional, cohesive industry body, representing key Outdoor Media display companies who collectively contribute approx. 87% of total out of home advertising industry revenue.

OMANZ’s key focus is to educate and raise awareness of the role of Out of Home media within the community, to build and sustain relations with its key stakeholders, to develop best practice industry standards and to provide services to its members.

OMANZ is governed by a board of directors who are all committed and passionate about raising the profile of out of home advertising in the New Zealand market.

Members of OMANZ adhere to a Code of Practice and abide by the regulatory frameworks in which they operate.

OMANZ media display members: Adshel, APN Outdoor, oOh! Media, Media5 and QMS. For more information about OMANZ, please see www.omanz.co.nz.