Adshel Day Buying a Success

Media Release: 21 February 2018

Following the introduction of Adshel Live Day Buying in December 2017 by leading out-of-home media company, Adshel NZ, advertisers have quickly jumped on the opportunity with a significant number of existing and new advertisers utilizing the product for their campaigns.

Day Buying across the Adshel Live network allows advertisers the flexibility to buy all 223 Adshel Live screens by the day, reaching a large audience quickly via the scale and coverage of the network.

Adshel Live provides the added benefit of proximity to key categories of interest, offering greater levels of contextually relevant advertising.

A large number of advertisers ranging across the Retail, Travel, Telecommunications, Banking, FMCG, Loyalty and Tertiary categories have all taken advantage of the benefits the product has to offer, effectively communicating mass awareness campaigns, with time sensitive messaging within a short period of time.

Day Buying is available on all Adshel Live national and city packs. The jewel in the crown is the Daily Domination pack, allowing advertisers to own the entire network for one day, delivering to almost 3.5 million contacts (DTVs) per day.

The Adshel Live network consists of 223 digital screens across Auckland, Hamilton, Wellington and Christchurch, making it New Zealand’s broadest reaching and most scalable digital roadside network.

Adshel will continue to deliver more flexibility, innovation and greater opportunities for advertisers with their digital offering in 2018.

Media Contact:
Elaine Gibbons
Head of Marketing and Partnerships NZ T: +64 21 476627

About Adshel

As a leading out-of-home media company, Adshel allows advertisers across Australia and New Zealand to connect, engage and influence commuters where they work, live, shop and play. Adshel is the most recognised name in street furniture, and a key player in the out-of-home media market, reaching 82%* of New Zealanders. Adshel was formed in 1997 and is wholly owned and operated by HT&E.

Looking ahead, Adshel will continue to lead the market in innovation and insights with a world-first national digital roadside network and industry-leading consumer research programs. Expanding their portfolio into data and geo-targeting solutions, they’re always searching for the next big thing in out-of-home, ensuring they offer advertisers new and robust ways to reach, engage and impact their audience.

Adshel is New Zealand’s only national street furniture provider with the scale, flexibility, creativity and innovation to drive results.

*Source: New Zealand Census
For more information, visit