An increasing breadth of new advertisers driving a 24% growth in Outdoor revenue year on year

News Release Auckland, 2nd November 2017

Outdoor advertising revenue for the first nine months of 2017 has reached just over $85 million – 24% ahead of the same period last year. September, in particular, reached $11.3 million – the second highest month for advertising revenue in history.

The figures, based on OMANZ members only who account for around 87% of the total Outdoor advertising revenue, also show advertising on Static OOH Formats account for 54% of the total year to date revenue, whereas Digital OOH Formats represents 46%.

This continued growth in revenue has meant that a greater number of advertising categories are investing into the medium. An analysis of Nielsen Adquest Outdoor rate card data indicates that the top 6 categories account for just over half of total revenue.

Importantly what we are also seeing is huge growth year on year (YTD Q3 2017 vs YTD Q3 2016) in some of the categories:

Real Estate +95% Household Electrical Products +91% Computers +53% Toiletries & Cosmetics +49% Clothing +37% Investment, Finance & Banking +36% Telecommunication +34% Automotive +33%

OMANZ General Manager, Derek Lindsay, commented:

“Although advertising revenue across all media has started to slow or decline, especially through agencies, we are still seeing huge double-digit growth in Outdoor. Its appeal has broadened across many more advertising categories, resulting in two key benefits:

a) a gain in new advertisers and b) media budgets being re-allocated from other media into the Outdoor medium. We are pleased that the significant investment in technology by all members is starting to show a return and, certain advertisers have shown their faith in these improvements by moving significant sums into the medium”.

Full release including charts available here

For further information, please contact:

Derek Lindsay, General Manager OMANZ
Tel: +64 21 657 492
Email: derek@omanz.co.nz

Wayne Chapman, Chairman OMANZ
Tel: 09 360 2338
Email: wayne.chapman@qmsmedia.com

About OMANZ

The Outdoor Media Association of NZ (OMANZ) is a not-for-profit, professional, cohesive industry body, representing key Outdoor Media display companies who collectively contribute approx. 87% of total out of home advertising industry revenue.

OMANZ’s key focus is to educate and raise awareness of the role of Out of Home media within the community, to build and sustain relations with its key stakeholders, to develop best practice industry standards and to provide services to its members.

OMANZ is governed by a board of directors who are all committed and passionate about raising the profile of out of home advertising in the New Zealand market.

Members of OMANZ adhere to a Code of Practice and abide by the regulatory frameworks in which they operate.

OMANZ media display members: Adshel, APN Outdoor, oOh! Media, Media5 and QMS. For more information about OMANZ, please see www.omanz.co.nz.