Lotto Powerball – July 2015

Lotto NZ have underpinned their latest TVC for Lotto Powerball with the use of some exciting OOH special builds on APN Outdoor billboards in key locations across Auckland this July. The work clearly echoes the new creative direction seen on screen.

“We’ve spoken to past winners who have some amazing stories about how their lives have changed after winning Lotto, and it’s in more ways than you’d think,” Lotto NZ chief marketing officer Guy Cousins says. “It’s not just about the things they can buy, but more about the freedom to choose how to spend their time and being able to focus on what really matters – quality time with family and friends.”

The special builds can be seen on APN Outdoor billboards on Albert Street and Newton Road in Auckland. Creative work by DDB and media placement by sparkphd.