oOh! Media – ‘You and Maggi Cooking Up Fresh Ideas’ – APRIL 2015

MAGGI’s latest ‘You and Maggi Cooking Up Fresh Ideas’ campaign to promote its new contemporary flavours has been boosted through a first in New Zealand – retail advertising panels that dispense a discount coupon for the range.

The dispensing ShopaLite technology – an initiative of retail advertising leader, oOh!media – features a button on the advertising panel that,  when pressed, gives the shopper a coupon to receive a discount off the purchase of MAGGI’s recipe bases range.

The three specially built panels stand out in shopping centres across New Zealand and are part of a much larger six week oOh! Retail campaign with the potential to deliver more than six million New Zealand shopper contacts.