APN Outdoor’s stellar start to another Elite year in digital advertising

News Release 18th March 2015

SYDNEY: APN Outdoor continues to cement its position as the unrivaled leader in large format digital Outdoor with the announcement today of two new Digital Billboards launching in Sydney. The new large format screens will take APN Outdoor’s total number of Digital Billboards to 28 nationally and mark the start of another significant expansion period that will see the company aim to add more than 50 digital sites across Australia and New Zealand before the year’s end.

Forming part of the company’s Elite Screens portfolio, the new sites will create the first metro Digital Billboard pack in Sydney. The new Digital Billboards are located on two of Sydney’s major motorways; the M1 Pacific Highway and M4 City West Link. Both screens are Supersite formats measuring 12.66 x 3.35m and will operate 24/7, providing APN Outdoor’s clients with unmatched digital impact.

APN Outdoor has strategically chosen both sites for their high-traffic locations and ability to frequently reach a highly sought-after audience demographic. The M1 Pacific Highway site is located in the desirable suburb of Pymble on Sydney’s prestigious Upper North Shore. It will offer APN Outdoor advertisers the opportunity to engage with an affluent, hard-to-reach audience with an average household income of $2,671 per week, which is double the national average*.

The M4 City West Link site is located in Lilyfield in Sydney’s inner western suburbs, which has an average age of 37 years and an average household size of two*. City West Link is a major road joining the heavily congested Parramatta Road, Victoria Road, the ANZAC Bridge and the inner western suburbs. Traffic is constantly busy across all four lanes of the City West Link providing advertisers with maximum campaign exposure.

Richard Herring, CEO, APN Outdoor commented, “We are very pleased to be releasing two additional Elite Screens to Sydney and further strengthening our position as the unmatched leader in digital Outdoor. We are very serious about digital and have to date invested more than $50 million in upgrades and digitisation. We were the first Outdoor provider to launch a CBD roadside, large format Digital Billboard in Sydney back in 2013 with our Darlinghurst Rd site and we will continue to increase our digital coverage in the harbour city as a matter of priority in 2015.

“The addition of these two new Elite Screens will add more weight to our national digital offering, while providing our clients with even more scope to push the creative boundaries of their campaigns. We look forward to announcing more of our exciting digital development plans throughout the year.”

Today’s announcement follows APN Outdoor’s recent news of winning the significant advertising contract at Sydney Airport.

APN Outdoor’s new M1 Pacific Highway, Pymble and M4 City West Link, Lilyfield Elite Screens are available for purchase now. APN Outdoor is the only media company currently offering advertisers a large format, high definition, LED, Digital Billboard pack across Sydney, Melbourne, Brisbane, Adelaide, Perth and Auckland.

Source: * Australian Bureau of Statistics, 2013