BIG DATA HELPS ISITE DELIVER A FIRST FOR NEW ZEALAND MEDIA WITH REACH AND FREQUENCY FOR BUS ADVERTISING.

News Release 26th November 2014

For the first time in the New Zealand Outdoor advertising sector, marketers and media agencies will be able to compare a key outdoor format against other media with the launch of iSite Media’s Reach and Frequency data for bus advertising.
Reach and Frequency enables customers to see the total unique audience and the number of times the campaign can be seen. This can be further analysed and targeted using customer spend data and demographic profiles from the NZ Census, delivering effective and targeted outdoor campaigns.
iSite Media worked with leading New Zealand data companies Critchlow and Datamine for nearly two years and has already had great recognition for its pioneering work on outdoor media measurement with 3 TVNZ Marketing Awards and 6 NZDM awards in the last year.


Chief Executive Wayne Chapman said “iSite understand that it is more important than ever for marketers and agencies to be accountable for their advertising spend. We believe introducing a universally accepted and understood currency such as reach and frequency will enable more effective consideration of transit advertising, and ultimately better informed investment decision making. It represents an important next step towards our objective to evolve the conversation with our customers from that of buying advertising panels, to one of buying audience”

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