Would you swipe right to advertising?

MEDIA RELEASE: July 25th, 2014

How in love with advertising are we as an industry? Would you swipe right if advertising was on Tinder? Are you one of the few people that don’t fast forward commercials? Adshel believes that our industry might be so in love with advertising we are actually missing how real New Zealanders are consuming media.

Whether we are nuts about newspapers, mad about magazines, have a passion for pre-rolls or are over the moon about outdoor, how much do we know about how we consume advertising? And how do we really compare with the everyday consumers making the majority of purchasing decisions?

Adshel today is launching their new campaign “How in Love with Advertising Are You?” www.doyouloveadvertising.co.nz is a short 12 question quiz that takes a look at the potentially insular habits of adland.

Results will be delivered immediately, with a humorous, tongue-in cheek (and sometimes controversial) take on how users stack up against their peers, and the wider public.

Nick Vile, General Manager New Zealand, said as a key player in the media industry, we can’t help but challenge the status quo. Technology has drastically changed how we consume media, yet the media mix has shown little change in the past ten years.

Our survey, ‘How in Love with Advertising are you?’, aims to discover if ad land are really influenced by their own consumption habits, rather than how regular New Zealanders consume media in 2014”.

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ABOUT ADSHEL:

  • Formed in 1997 as a 50/50 joint venture between APN News and Media Ltd and Clear Channel, Adshel is one of the most recognised names in the outdoor media market.
  • Adshel has the largest street furniture coverage in the country with over 3,500 fully illuminated advertising panels in New Zealand.
  • Engagement products such as Adshel Mobile, Adshel Digital and Adshel Create deliver impact and interactivity beyond static outdoor. Adshel Mobile is the largest outdoor mobile network with over 200 linked interactive sites.
  • APN News and Media Ltd (www.apn.com.au) is one of Australasia’s most dynamic and broadly based media companies operating in newspapers, radio broadcasting and outdoor advertising.
  • Clear Channel Outdoor (www.clearchanneloutdoor.com NYSE:CCO) is the world’s largest outdoor advertising company with close to one million displays in 49 countries across 5 continents.

PRESS CONTACTS:

Adshel

Angela McDougall

Marketing Manager

P +64 (0) 9375 1624

angela.mcdougall@adshel.co.nz