oOh! Media’s human-sized packs of Nescafe – February 2014

Shoppers across New Zealand got a coffee fix with a difference in February 2014, with the launch of an OOH campaign for Nescafé which featured giant, three dimensional versions of the brands new compact 100 gram packs.

The two metre high replicas of the Nescafé coffee refill packs, which were specially created to fit over the top of oOh! Media’s retail panels, went on display across 16 shopping centres throughout New Zealand.

The larger-than-life packs were developed as part of a campaign to promote and build awareness of Nescafe’s new-look packaging.