APN Outdoor Announces Winner of the LUX Collection Competition $24,000 Hugo Boss Prize Pool

SYDNEY: To celebrate the launch of the long-awaited LUX Collection, leading Outdoor company, APN Outdoor, hosted a head-turning $24,000 Hugo Boss prize pool competition, asking the media world “How will the new APN Outdoor LUX Collection make your next Outdoor campaign shine?”.

When APN Outdoor hand-selected the 75 sites to be included in the LUX Collection, the company saw the creation of the Collection as a makeover for some of its most prestigious Poster sites. Using this as the theme for the LUX Collection Competition and to share the makeover experience with their clients, APN Outdoor offered six $4000 Hugo Boss vouchers as prizes.

One particular award-winning entry that stood head and shoulders above the rest was from John Corpuz – Match Media, who took the company’s APN acronym to a whole new level and reflected the LUX Collection’s advantages:

“Accessing Popular Neighbourhoods

Awareness Producing No-brainer

Accentuating Product’s Nuances

Always Positioned Noticeably

Anchored in Proven Neuroscience

Appeals to People’s Needs

A Planner’s Nirvana”

Janine Wood, APN Outdoor’s General Manager – Marketing, commented on the competition; “We have had a fantastic year of industry firsts and the LUX Collection was absolutely one of the highlights. We wanted to turn heads with our Hugo Boss competition and the very enviable prize pool. Selecting the winners was difficult due to the overwhelming level of creative and dynamic responses we received, but we can’t wait to see the winners turning heads around town in their Hugo Boss attire.”

The winners of the six $4000 Hugo Boss voucher are: John Corpuz – Match Media, NSW; Jo Dick – OMD, NSW; Andrew Jackson – ZenithOptimedia, NSW; Luke Hutchison – Starcom, NSW; Chris Jeffs – Vizeum, VIC and Angela Naaykens – The Brand Agency, WA. <End>