Adshel partners with J&J to launch Neutrogena Rapid Wrinkle Repair In a Media First for New Zealand

J&J have launched their latest campaign for Neutrogena with Adshel which features an interactive digital panel at Britomart, Auckland.

The campaign, which started last Monday 7th October, began with a week-long teaser campaign with two creative executions featuring a product shot of Neutrogena’s new Rapid Wrinkle Repair cream and a call-to-action message inviting people to return to the Britomart, Auckland site at midday on Wednesday 16th October.

Week two of the campaign kicks off today (Monday 14th October) with the addition of an interactive digital Adshel. To demonstrate the type of results that can be achieved by using the new Neutrogena Rapid Wrinkle cream, Adshel have installed a digital touch screen which will rewind the clock, taking a picture and revealing a ‘younger you’ within just 30 seconds.

Barry Eggleton, Create & Innovations Group Manager at Adshel says
“We all know that digital signs are a thing of beauty and the upcoming Neutrogena campaign takes that a step further and makes you look good too!

Programed in-house by the Ignite Team with graphic assets supplied by the NZ creative house Graphic Cafe the sign users an attached HD camera to record an image of a commuter face, applies smoothing enhancement filters and displays the before and after result on screen.

Commuters are then invited to download the ‘after’ image to their phone via a QR code which they can share through social media.”

The team from J&J Neutrogena will be on site at the Adshel in Britomart from midday Wednesday 16th and Thursday 17th October from 11am-3pm to activate the campaign.

Eggleton adds “Neutrogena is also planning to supply a number of users that interact with the campaign on these dates with their products to trial and then professionally photograph the results. So far the client feedback has been great.”

The campaign runs exclusively on Adshel from 7-20th October at Britomart, Auckland.

J&J Brand Activation Details

Wednesday 16th October and Thursday 17th October 2013

11am – 3pm on both days

Adshel Bus Stop (Outside Westfield Downtown on Lower Queen Street)


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