APN Outdoor Turn Heads with new business message

APN Outdoor have recently launched a new business message to market; APN Outdoor | Turn Heads.

Backed by a reinvigorated audience-led approach to sales and marketing, the APN Outdoor | Turn Heads business message will wrap around all marketing collateral and will also serve as the backbone of the company’s ethos moving forward.

Phil Clemas, General Manager – New Zealand, APN Outdoor elaborates on the philosophy behind the new business message; “This business message in its simplest form is directive to advertisers, if you want to turn heads, use APN Outdoor. It tells our customers­ – agency and direct alike – what our product delivers them; an audience that is keen and attentive to our portfolio.

The APN Outdoor | Turn Heads message is not only a response to winning consumer attention; it’s also a reinforcement of the power of Outdoor media and its unique ability to engage consumers when they are out and about.”

Traditionally APN Outdoor’s marketing and sales messages to market have been focused on assets as the centrepiece of the company’s offering. APN Outdoor |Turn Heads will see this emphasis shift, for the first time, from assets to audiences.

Clemas goes on to say, “APN Outdoor | Turn Heads is not a rebrand. We know our brand is recognised for being reliable, reputable and trusted and this is not something we are looking to change. I encourage the market to watch APN Outdoor turn heads in the outdoor industry and the wider marketing and advertising community, starting with our July launch into permanent, large format high definition Digital Billboards in Auckland, a first for New Zealand.”

APN Outdoor’s New Zealand portfolio spans roadside Billboards, Rail and Airport environments.