Microsoft Office 365: Train station takeover

Wunderman has created one of the UK’s biggest ever train station takeovers as part of a new integrated campaign for Microsoft Office 365, across Euston, St Pancras, Glasgow, Paddington, Edinburgh, Manchester and Canary Wharf.  The “Work From Here” campaign is on a vast scale, incorporating a wide range of out-of-home media, including traditional outdoor, every digital display in the stations, lawn art, benches with built-in Wi-Fi, paper cups and sandwich bags, and special ambient placements on ticket gates, poles and the tables of several trains.

Remarkably, the work involves over 300 bespoke executions as each one is tailored to suit every media placement, with no digital display, billboard, lawn, table or bench using the same creative.

The creative brings humour and personality through references to local vernacular and landmarks in vicinity of the media such as cafés, exits, waiting areas, or timetable boards, to demonstrate the ability to seamlessly work on the go from any location with Microsoft Office 365.

The campaign, which launched in April 2013, also introduces a medium that has never been used before –- train tables. With free Wi-Fi and tables labelled as ‘Boardoom One’ or ‘Conference Room’, commuters could trial Office 365 while hurtling across the country.