Smart billboard creates water ‘out-of-thin-air’

The University of Engineering and Technology in Lima, Peru, wanted to attract new students for the 2013 school year.  So they teamed up with DraftFCB and created the world’s first water producing billboard, in a city with almost no rain fall.

Apart from the basic function of delivering drinking water in a harsh environment, the unique billboard designed to also inspire young Peruvians to study engineering at UTEC. “We wanted future students to see how engineers can also solve social needs in daily basis kinds of situations,” said Alejandro Aponte, creative director at Mayo DraftFCB.