APN Outdoor takes their friends to high places

Over 600 media and advertising movers and shakers attended the recent APN Outdoor Friends in High Places (FIHP) third annual party at Mantells on the Water in Westhaven, Auckland. The Outdoor advertising company hosted the summer concert to bring the New Zealand advertising industry together and kick-off the 2013 buying year.

Phil Clemas, APN Outdoor’s General Manager of New Zealand, explains the purpose behind the concept: “Friends In High Places is a series of client-focused events that bring together all of our business partners in the hope of building stronger relationships and expanding networking opportunities under the banner of creativity. Advertising, like music, is a creative field that resonates with some of the most artistic people in the world.”

In front of a panoramic New York City backdrop to the main-stage, the live acts exceeded the crowds high expectations. The line-up included Funkommunity, Latin Aotearoa, David Dallas, PNC and Aaradhna.

A prize for the event was kindly sponsored by Team McMillan BMW & Mini. Promoted through the FIHP facebook site, friends were encouraged to tell all where they would take the Mini for a long weekend – the most creative or inventive entry would win. Judges are working through the entries today and the lucky winner will be announced on Monday.

Photos and video highlights from the evening can be seen on www.facebook.com/friendsinhighplaces later on Friday.

Friends in High Places’ next date on the Events calendar will be early Spring, with an appropriate theme to help all escape the winter doldrums. FIHP will post more on their facebook site closer to the occasion.