oOh!media says EYE acquisition a game-changer for industry

oOh!media’s finalisation of the EYE Corp acquisition marks an exciting new era for the Australian and New Zealand out-of-home(OOH) category that will not only change the face of the sector, but benefit advertisers and consumers.

CEO of oOh!, Brendon Cook, said the combined company – will trade under the oOh!media brand in Australia and will look to transition the EYE brand in New Zealand over to oOh! in 2013.

“Through this acquisition we will redefine the OOH category by not only making it easier to buy traditional outdoor advertising, but also by fast-tracking new technologies and mediums to more effectively reach targeted consumers wherever they are,” Mr Cook said.

“This is a sector that does not suffer from declining audiences and the rapidly changing technology is our friend.  Through continued investment and defining new consumer connections for our clients, we will be better able to  attack the 96 per cent of spend currently shared by other mediums.”

oOh! will also continue to offer non-traditional products such as experiential marketing with oOhfactor! and the Study product in Universities developed by EYE.

The new entity, led by Brendon Cook, will operate out of oOh!’s head office in North Sydney and its state offices across Australia, with international offices in New Zealand and Indonesia.

Under oOh!, the New Zealand operation will no longer be run as a satellite office of Australia but as a standalone country. Cameron Taylor has been promoted to General Manager – New Zealand, and will lead the existing team with the support of the Australian based operation.

“The operation in New Zealand will also see significant investment into systems, research and updated infrastructure within the first 6 months of 2013.” Mr Cook said.

GM – New Zealand, Cameron Taylor said “We are extremely excited to be a part of the oOh! family as well as what this opportunity will bring to the New Zealand OOH market and its clients.”

***

For more information:

Cameron Taylor 09 307 9160

EYE New Zealand is an oOh!media Group business. About oOh!media Group Ltd oOh!media specialises in providing clients with creative away from home solutions across its diverse product offerings of road, retail, airport, experiential and place based media throughout urban and regional Australia and OOH businesses in New Zealand and Indonesia.