Get out there with the Out There Challenge

Some of the most famous ads in the world have come from very clever Out-of-Home advertising campaigns such as the 1994 ‘Hello Boys’ Wonderbra ad featuring Eva Herzigova, the Economist ‘Light Bulb’ ad which illuminated as pedestrians walked past or our own ‘Tui, yeah right’ campaigns.

So imagine if there was no impediment for you to create your own little bit of Outdoor magic.

The Outdoor Media Association of NZ is excited to launch the Out There Challenge – a series of challenges that celebrate out-of-home advertising and gives both marketers and agency folk the opportunity to have some fun with the medium.

“For various reasons, some of the best Out-of-Home advertising ideas never see the light of day. So we want to remove as many obstacles as possible and let those of you who love Outdoor advertising create something memorable.  And with a myriad of advertising awards out there, we thought we’d just do things a little differently” said Jo Davenport, Marketing & Communications Manager at OMANZ.

“There will of course be prizes, and a bit of glory too, because we want the best ideas to be seen – so winning entries will be posted on OOH sites (billboard, bus and poster) in full public view.”

The challenges are designed to be simple to complete and will usually be live for just a few days. 

So to enter the first Out There Challenge – PUT THE CAT OUT caption challenge click here.  You’ll need to be fast though as it closes on Wednesday 19th September 2012, with the winning entry in market during October.

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