Eye launches new online campaign planning tool

As part of their recent website re-launch Eye has created a new Out-of-Home Campaign Planning Tool.

Integrated with Google Maps the tool enables users to search, view and play with Eye’s inventory, giving clients the chance to invent possibilities and quite literally try before they buy.

There is some smart, intuitive functionality to it:

  • IP sensitivity meaning only solutions relevant to New Zealand are served
  • Search functionality by solution, location and format
  • Creative test – allowing creative to be uploaded and viewed on Eye formats
  • Useful outputs like downloadable site information

What all this means is that users can search through the inventory to create a virtual site list, upload their own creative to it and then export that to PDF for presentations.

Alternatively, at the push of a button, the site list will be emailed to Eye’s sales team as a call back request where pricing and tailored solutions can be discussed in more depth.

Visit the tool here: www.eyeoutofhome.com/campaign_planner.html