Out and about at that ‘big sporting event’

It’s finally upon us.  And with that, around 300 Olympic officials – dubbed the ‘brand police’ will be checking traders in the host cities adhere to restrictions on advertising. 

The rules are designed to protect the London 2012 brand and stop ‘ambush marketing’ stunts. In the meantime Olympic Partners have been using OOH advertising in the lead up and during the event as an impactful way of connecting with their audience.