who used OOH advertising during 2011?

More than ever, advertisers are utilising the reach potential of effective outdoor advertising. From government to businesses to the non-profit sector, most types of advertiser categories are represented in out-of-home media.

Advertisers who already add out-of-home into their marketing mix include Air New Zealand, Steinlager, ASB, Vogel’s and State Insurance.

The top 5 advertisers in outdoor media during 2011:

  • Vodafone New Zealand
  • ANZ Banking Group (NZ) Ltd
  • Coca-Cola Oceania
  • Unilever
  • Auckland City Council

The top 5 categories that used out-of-home advertising during 2011:

  • Mobile phones (16% of total spend)
  • Government departments, services (13%)
  • Banks (7%)
  • Fast food/restaurants, cafes (7%)
  • Beer, stout & cider (7%).

Source: Nielsen 2011.