Out-of-Home is on the rise

The Outdoor Media Association of NZ (OMANZ) today announced a 15.2% increase in share of total advertising revenue for the Outdoor industry, with the ASA New Zealand advertising industry turnover figures for 2011 released.*

Out-of-Home was one of only two sectors to gain share, with total share of advertising turnover now increased to 3.8%, the highest share yet achieved for the OOH category.

OMANZ Media Release 2011 Share results

ASA Total Advertising Media Turnover 2011

* ASA returns include revenue from OMANZ members, and four other non-member companies involved in outdoor or ambient advertising.