Powerade challenges iSite Media

 iSite Media has bought Powerade’s 9km interactive running course to life with the installation of a 18.7m x 3m Spectacular “official challenge leaderboard” billboard situated on Auckland’s waterfront.  An interactive running course, the Powerade Challenge requires participants to register in order to compete. 

Runners follow an outlined course checking in at three Powerade vending machines along the way with the fastest runners receiving FAME on the official challenge Leaderboard. 

Demonstrating again the scale, fame and additional depth that out-of-home can bring to a campaign, iSite Media are excited to be part of this clever execution.

For more information http://isitemedia.co.nz/online/latest_news_article_display.csn?newsid=4695375