Adshel creates impact for HOP

To ensure the brand stood out and had maximum impact, Adshel recently created a bubble machine for Auckland Transport’s HOP – the newly launched brand for public transport integrated ticketing in Auckland. The custom built execution also included Bluetooth technology, a wrap and floor decals.

Bubbles were used to reflect the fundamentals of the HOP brand – ease of movement, simplicity and fun. The bubbles were released at frequent intervals during daylight hours – the prime time to catch the morning and afternoon university and working day commuters.

To provide additional product information and brand engagement, a Bluetooth device was fitted in the shelter. The device transmitted HOP information to people within the vicinity with Bluetooth enabled on their mobile phones.

Decals were then applied to the floor and a wrap to the back panel of the shelter to complete the HOP experience.