Increasing brand consideration – Nissan Nivara

Campaign objective:

To increase awareness and consideration.

Campaign Solution:

  • Large-format roadside posters
  • Other media used: venue media, radio, newspapers, magazines, online.

Key Campaign Results:

  • 33% increase in aided advertising awareness
  • 29% gain in incremental awareness, versus the non-outdoor campaign
  • 33% increase in consideration for Nissan Navara during the campaign.