Increasing Frequency of Visits – McDonalds

Campaign objective:

To drive frequency of visits and increase average spend (through add-ons).

Campaign Solution:

  • Broadcast heavyweight Adshel campaign
  • Proximity placement to restaurants and multiple market coverage
  • Two-week duration
  • Research market: Auckland
  • Target: 15-39 years
  • Other media used: TV, radio, online, other outdoor.

Key Campaign Results:

  • 47% awareness overall, and 51% in the target market
  • 51% campaign recall
  • Strong message out-take
  • 63% thought the ads were for good value/cheap food.