Maximising Awareness Near Point of Purchase – Panasonic

Campaign objective:

To drive awareness of the Panasonic Viera Bonus Wii promotion, close to point of purchase.

Campaign Solution:

  • Eye Shop Eyelites
  • Proximity placement, in shopping malls, to retail outlets running the Panasonic promotion.
  • Target: all people.

Key Campaign Results:

  • The most successful Viera Bonus Wii promotion to date
  • Increase over projected sales by 92%.

Want to know more? EYE Testimonial Panasonic NZ.