Out of Home weathers the storm of 2009

In 2009, a year which was the worst financial year most of us have ever experienced, the Out of Home (OOH) sector showed a surprising resilience in advertising revenue. The 8% decline in advertising revenue was decidedly less than the 11.7% total media industry decline. OOH even gained a small increase in share to 3.3% of overall advertising expenditure.

Outdoor Media Association Media Release 2009 results