Case Studies

driving brand awareness – bluebird

Campaign objective:

To drive awareness of the new ‘Kiwi As’ range and to reinforce Bluebird’s iconic kiwi positioning. (more…)

Increasing frequency of visits – McDonalds

Campaign objective:

To drive frequency of visits and increase average spend (through add-ons). (more…)

Increasing brand consideration – Nissan Nivara

Campaign objective:

To increase awareness and consideration. (more…)

Increasing brand visibility – Jim Beam

Campaign objective:

To increase awareness and in turn drive purchase. (more…)

Maximising awareness near point of purchase – Panasonic

Campaign objective:

To drive awareness of the Panasonic Viera Bonus Wii promotion, close to point of purchase. (more…)

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Creative Updates

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Lotto NZ have underpinned their latest TVC for Lotto Powerball with the use of some exciting OOH special builds on APN Outdoor billboards in key locations across Auckland this July. Read More…

MAGGI’s latest ‘You and Maggi Cooking Up Fresh Ideas’ campaign to promote its new contemporary flavours has been boosted through a first in New Zealand – retail advertising panels that dispense a discount coupon for the range. Read More…

Latest News

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News Release 3rd May 2016

The Outdoor Media Association of NZ (OMANZ) reports another period of strong growth for the Out of Home industry with the release of Q1 2016 revenue figures today. Gross media revenue for the industry for Jan-March 2016 increased by 18% over the same period in 2015, reaching $20.2 million for the quarter. Read More…

News Release 17th November 2015
oOh!media today unveiled a first for Out Of Home engagement in New Zealand with the launch of its next generation of interactive retail screens loaded with unparalleled sensory features at ad:tech New Zealand. Read More…

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